The Baby-Friendly Initiative is a global campaign to promote, protect, and support breastfeeding all around the world.
The goal of the Baby-Friendly Initiative (BFI) is to increase the rates of mothers who begin and continue to exclusively breastfeed. Through the BFI, all parents receive accurate and unbiased information and support to enable them to make informed decisions about infant feeding. All mothers and babies are supported to safely feed their baby, regardless of their feeding method. By empowering parents with more information and support, parents will feel more confident to breastfeed.
KFL&A Public Health has been designated as Baby-Friendly. As such, we are committed to providing the best evidence-based practice and breastfeeding support and care to women, infants, and families in our community.
To become designated as baby-friendly, we implemented the 10 steps to becoming a baby-friendly organization (PDF) and are compliant with the WHO International Code of Marketing of Breastmilk Substitutes. All health agencies in Ontario have been mandated to implement the Baby-Friendly Initiative.